Campagnolo teases new “Dream Bigger” marketing campaign after two years of document development for the basic Italian highway gruppo maker. A giant half has been the success of their late, however nice Ekar 13sp gravel groupset. Having elements truly manufactured in Europe hasn’t damage in two years of provide chain disruptions. And don’t overlook that the final two Tours de France have been each received on Campagnolo Super Record EPS groupsets.
But now Campy is sitting on a stack of greater than 100 new expertise patents, so we are able to solely think about what innovation is ready to drop out of the Vicenza, Italy manufacturing facility subsequent? It could possibly be any day now…
Campagnolo Dream Bigger: past gravel, again to highway racing, too?!
The success of Campy’s late to the gravel celebration, however nonetheless delivered sturdy embrace of gravel with their distinctive Ekar 1x 13-speed mechanical gravel groupset has certainly give the model a lift, and a much-needed revitalization of a model that had bordered on grow to be a bit area of interest, just for ultra-premium customized highway bikes.
Plus, there’s no denying that Ekar earned Campagnolo a brand new viewers, and sure a brand new & youthful era of riders.
What’s modified in two years? What’s N3W?
Campagnolo says that their employees numbers have elevated by 30% over the previous two years and 45% elevated product turnover, as they shift to fulfill elevated demand. In truth, their Italy & Romania manufacturing facility capability has been boosted by 75% to fulfill that rising demand. OEM spec of Campy groupsets has grown 5x since 2019, representing a outstanding return for the corporate, and their strongest development because the Nineteen Eighties.
All of which means Campagnolo has each extra incentive and extra sources to essentially begin innovating once more. (Don’t overlook they have been the primary to market with at the least highway 10-speed & 12-speed, too.)
Campy now has additionally registered greater than “100 new technology patents since 2020″. A rising electronics engineering crew particularly has been key for the long run enlargement plans at Campagnolo. They’ve added a bunch of recent specialists to their current improvement crew, clearly trying to the long run.
#What’s coming subsequent for Campagnolo and their Dream Bigger concept?
If the rumors maintain up, we may see an all-new wi-fi Super Record EPS groupset coming quickly, as early as this summer season. After Tadej Pogačar received the final two runnings of the Tour de France, we might be stunned to see a brand new group for the Slovenian to race this July.
Don’t overlook that Campy is a legacy highway racing model, bear in mind their gravel marketing campaign “Born Before Roads” known as again to racing highway bikes earlier than asphalt was even a factor once they began in 1933.
Campagnolo says ‘Dream Bigger’ would be the cornerstone for telling their story this 12 months -“highlighting the aspirational mindset of the model, with a transparent name to motion to clients, because the historic firm enters an modern new period“.
Innovation sounds good.
Now we simply have to attend and see, what’s subsequent for Campy?