There could also be no slowing down the expansion of on-line retail, which surged to new ranges of market dominance through the pandemic.
One of essentially the most vital benefits of this shift is the higher personalization accessible. Especially when shopping for instantly from producers, which might provide a extra in depth choice than most brick-and-mortar bike outlets.
But as many people have now discovered, buying technical gear with out attempting it first or consulting with an in-store professional usually results in shoppers receiving the unsuitable product — and restarting the looking and shopping for course of yet again.
For these causes, Enduro Bearings has launched a new direct-to-consumer website that offers cyclists entry to their in depth catalog of merchandise. The firm mentioned the new website will make it simpler for cyclists to improve their bikes with each bearing Enduro makes — a range that native retailers might by no means match.
All photographs c. Enduro Bearings
The website’s creators had been nicely conscious of the professionals and cons of on-line gear purchases, which is why Enduro has built-in “highly intuitive search tools” to assist cyclists select the suitable product for his or her bike and particular person wants.
In its press launch, the Oakland-based firm mentioned the new website marks the primary time in its 25-plus yr historical past that its full line of biking merchandise — greater than 1,200 distinctive SKUs — shall be accessible to US shoppers.
“The new site provides consumers access to even the most obscure parts, from old-school individual bearing balls to innovative new offerings such as patent-pending Maxhit components and XD15 ceramic-hybrid bearings, both of which include lifetime guarantees,” the press launch mentioned.
By providing in-depth FAQ and Bearing Basics pages, Enduro hopes to provide adequate info to make sure prospects get the suitable product. The pages are designed to help each shoppers and retailers in choosing the right hub, suspension, backside bracket or headset bearings.
There’s additionally an “easy-to-use” filtering instrument for every product class to permit customers to seek out the bearings and parts finest fitted to their driving circumstances and wishes.
“Enduro Bearings has a long history of collaborating with bicycle companies to provide smooth-rolling, efficient, long-lasting bearings tailored to very specific needs,” says Rick Sutton, Enduro’s Director of Business Development and Marketing. “Hopefully, our ongoing efforts – including this new website – will prompt customers to learn more about bearing design and manufacturing and then actively seek out Enduro’s products at their local retailer when shopping for a new bike or servicing their current bikes.”
