Shimano has introduced the sale of biking attire and equipment producer, PEARL iZUMI, to United Sports Brands (USB), the mother or father firm of Nathan, Cutters, Shock Doctor, and different out of doors manufacturers. A model additionally of Japanese heritage, PEARL iZUMI grew to become a wholly-owned subsidiary of Shimano US in 2008 when it was bought from Nautilus Inc at a sale worth of USD $69.5 Million. No sale worth is reported for USB’s acquisition of PEARL iZUMI, however Bicycle Retailer and Industry News (BRAIN) report that Shimano’s European subsidiary of PEARL iZUMI was additionally included within the transaction, as was the PEARL iZUMI HQ constructing in Louisville, Colorado.
PEARL iZUMI sells a variety of males’s and ladies’s attire and footwear throughout street, gravel, mountain, and triathlon disciplines. c. Pearl Izumi
OSAKA, Japan (May 5, 2022) – United Sports Brands (“USB”), a world chief in sports activities efficiency and protecting merchandise, as we speak introduced that it has acquired PEARL iZUMi USA (“PEARL iZUMi”), an iconic producer and retailer of biking attire and equipment. PEARL iZUMi will be a part of USB’s portfolio of protecting and efficiency sports activities gear sold beneath the Shock Doctor, McDavid, Cutters, NATHAN, and Glukos manufacturers.
PEARL iZUMi was based in Tokyo in 1950 and entered the US market throughout the 80’s biking growth. In 1989, 4 traders in Boulder, CO, purchased the rights to construct a US-based PEARL iZUMi model, leveraging the expertise and materials from the unique firm in Japan. Since then, the model has grown to be a market chief in biking attire within the US, and is extensively distributed throughout Europe, Canada, Australia, and New Zealand. In 2008, PEARL iZUMi was acquired by Shimano, a Japanese multinational producer of biking elements, fishing deal with and rowing gear. The model has since realized vital US and worldwide development pushed by its core street biking attire class and by rising classes akin to mountain bike, informal attire, and footwear. PEARL iZUMi has additionally develop into a frontrunner in company social duty, with 90% of merchandise now constituted of sustainable supplies and a objective to develop into carbon-neutral by 2025. As a part of the USB platform, PEARL iZUMi might be extraordinarily properly positioned to capitalize on these tailwinds and proceed to construct its engaging market place.
“This is an exciting time for PEARL iZUMi,” mentioned Geoff Shaffer, President of PEARL iZUMi. “We have tremendous momentum, and we have an amazing team that’s dedicated to continuing to grow the brand to new heights. Shimano has provided significant support and guidance throughout its ownership, and while we will miss being part of Team Shimano, we also know there is great future potential for the brand and look forward to continuing to grow our business with USB.”
“Shimano has worked hard to support and build up the PEARL iZUMi brand for our retailers and the consumer alike,” says Nolan Moser, Vice President, Bicycle Division from Shimano North America Bicycle, Inc. “We consider that United Sports Brands might be ready to additional this development and we’re dedicated to supporting our retail companions all through the transition to guarantee continued success in any respect ranges.
“We are very pleased to welcome PEARL iZUMi into the United Sports Brands family,” mentioned Chief Executive Officer, Michael Magerman. “PEARL iZUMi is an iconic, authentic, and much-loved brand. Their culture of driving innovation and best-in-class product development — always with a “consumer-first” mindset — is constant our technique at United Sports Brands. We intend to proceed that product innovation and management beneath our stewardship. The addition of PEARL iZUMI, together with our working attire and accent firm, Nathan, makes us a formidable participant within the out of doors area. We see nice alternative for continued natural development and growth on this section of the market,” added Magerman.
PEARL iZUMi stays dedicated to partnering with main retailers in North America, together with Independent Bike Dealers and nationwide out of doors retailers, to be certain that the model is accessible wherever biking shoppers favor to store.
PEARL iZUMi will function with the assist of Shimano for a transition interval to meet the wants of shops and preserve the enterprise as deliberate.
BDA Partners and Squire Patton Boggs represented Shimano, and Dechert LLP represented Bregal Partners and United Sports Brands on this transaction.
