Ride for Ukraine is a humanitarian initiative led by indoor bike coaching firm ROUVY.
The marketing campaign is open to anybody with a ROUVY account, appropriate sensible bike coach, and pair of wheels. The firm pledges one euro for each bicycle owner that completes a brief digital trip round Kyiv and can channel all Ride for Ukraine proceeds to UNICEF.
ROUVY responds to Ukraine disaster
The effort is a direct response to the invasion and bombing of Ukraine by Russian forces this week.
“Ukraine is now reporting dozens of civilian and military casualties,” defined Yuriy Ryashko, a Ukrainian nationwide and ROUVY worker. “The attack is a heavy blow to the Ukrainian economy and infrastructure, both of which it will take years to restore, not to mention that it is now impossible to predict how long the conflict will last.”
In a press release issued Feb. 25, the model’s CEO Petr Samek defined:
“We estimate that no less than EUR 25,000 in humanitarian aid will be sent to people in Ukraine. We have tested this form of helping people in need during the COVID-19 pandemic… The present appeal is distributed to our entire community, which includes approximately 900,000 cyclists around the world. We consider it important to let ROUVY users know our stance regarding the war in Ukraine.”
How to Ride for Ukraine
Individuals and teams can take part in Ride for Ukraine by registering rouvy.com/challenges/ride-for-ukraine.
From there, it’s so simple as connecting your sensible bike coach to the ROUVY app (out there on Windows, Mac, Apple TV, and cell units), then deciding on one of many eligible fundraiser rides, and placing a couple of miles in.
There are a restricted variety of spots out there per race, so contemplate hopping on as quickly as potential. For extra info on getting arrange with ROUVY, try support.rouvy.com.