Specialized Bicycles announces new CEO Scott Maguire, Mike Sinyard becomes Chief Rider Advocate

Morgan Hill, Calif., March 16, 2022 — Forty-eight years after beginning Specialized, founder Mike Sinyard introduced the appointment of Scott Maguire as CEO. As Founder, Chairman, and Chief Rider Advocate, Mike stays absolutely engaged because the model’s visionary chief. The dream has all the time been to create Specialized Forever, which suggests making certain that Specialized goes on indefinitely, longer than any particular person, together with Mike himself. Scott will personal the accountability of working the enterprise and can report back to Mike. Specialized will stay an unbiased, passion-driven firm with the liberty to take a position.

Scott joins the corporate from Dyson the place he spent eighteen years in varied management positions. This contains SVP Engineering & Operations, and culminating in his position Chief Operating Officer, a publish he has held for the previous two years. Scott holds a grasp’s diploma in Product Design Engineering from the University of Glasgow and Glasgow School of Art.

“Mike and I clicked from the go. We both came from hardworking families which gave each of us the belief that with hard work, ingenuity, and collaboration dreams become reality,” mentioned Scott. “I am extremely excited about the opportunity to lead this revered brand into the future. There’s never been a team this strong in the bicycle industry and the Specialized innovation engine, product, and distribution is unmatched. We have everything we need to deliver products, experiences, and services that matter to riders around the world and affect positive global change.”

“I have more energy now than ever,” mentioned Mike. “With Scott coming on board to run the business, I can focus on better serving riders, providing them with products, services, and experiences they’ve never dreamed of.”

“Specialized is what it is today because of our people, our riders, and our retailers.” mentioned Mike. “Learning is part of who we are. That’s always been part of the Specialized way. I have been looking for the ideal leader for Specialized for years; Scott is perfect because he integrates design thinking, engineering capability, supply chain expertise, and operational excellence to drive meaningful innovation to customers and employees. On top of that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity.”

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