Specialized joins forces with Denk Engineering to develop European Innovation Hub

Since 2014, Specialized has been the unique accomplice of Denk Engineering, an organization that was as soon as an unbiased design workplace devoted solely to the biking trade. Prior to the partnership with Specialized, Denk Engineering have been liable for among the extra attention-grabbing suspension programs we’ve seen in latest instances; whereas founder Peter Denk was was Cannondale’s Director of Technology, he labored intently with Fox on the Dyad RT2 Pull Shock seen on the Cannondale Trigger Carbon.

A 30-year veteran of the biking trade, Peter Denk additionally has intensive expertise with carbon fiber bicycle manufacturing, and has been on the forefront numerous applied sciences together with tube-to-tube know-how and Direct Surface Bonding know-how. More not too long ago with Specialized, Peter was liable for the 2021 Specialized Stumpjumper, in addition to the Epic HT.

Now, Peter Denk’s experience and concepts, alongside with these of the staff at Denk Engineering, are solely on the disposal of Specialized. In their newest Press Release, Specialized CEO Scott Maguire introduced that Denk Engineering has joined Specialized to type the Specialized Freiburg Innovation Center in Germany. Here’s extra from Specialized.

Specialized absorbs Denk Engineering


Press Release

Specialized CEO, Scott Maguire, declares that Denk Engineering has joined Specialized, forming the Specialized Freiburg Innovation Center. “This merge is an important part of a larger strategy to develop our European Innovation Hub. We will build a new state-of-the-art innovation center facility in Freiburg, Germany, with expanded capabilities to complement our facility in Cham, Switzerland. Our world class
innovation team will work in both locations with a single focus—to better serve riders by creating bikes that deliver breakthrough performance faster than ever. We are actively recruiting new top talent to power up our already leading team in Freiburg, Cham, and all of our innovation centers worldwide,” Maguire mentioned.

Peter Denk is keen to see the way forward for Specialized Freiburg develop even additional. “This union is very logical. Denk Engineering has been operating as an extension of the Specialized team for years. We have always shared the same values, but this next step will provide the resources, tools, and common processes to unlock the next 50 years of innovation. In addition to developing leading road and mountain bike platforms, the Specialized Freiburg team is excited to focus on bikes that will be part of the solution for a sustainable CO2-free future.”

Eric Schuda, Leader of Performance Bike Innovation at Specialized, is wanting ahead to higher serving riders with this variation. By investing in and unleashing the potential of the perfect expertise on this planet, we’re in a position to give riders their dream rides earlier than they even dream them. To ship on our goal and to keep forward of the competitors, we’re dedicated to investing in deep, long-term innovation—it’s core to our values. This merger and innovation middle enhancement is an instance of that dedication, as are the investments we’ve made within the groups and services at our a number of innovation facilities in North America and Asia.”


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